
Kuurne-Brussels-Kuurne / Concept & Realisation
An intimate grandeur reveals
a heart for cycling.
The calves were greased
and cranked up the cabarets.
Kuurne-Brussels-Kuurne has been a treat for every cycling enthusiast for 75 years. A festive edition was therefore more than appropriate.
ALTER took the lead and transformed the VIP and spectators' tents into atmospheric cabarets: Le Grand Plateau and Le Demarrage. In a sporty yet exclusive ambiance, glasses were raised to the winners and the love of the race.





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