Legrand / Concept & Realisation
Legrand Roadshow & Catalogue Launch
ALTER took Legrand’s message on the road with an inspiring series of events across six locations. Under the tagline "Improving Lives Together", installers, clients, and suppliers gathered to explore Legrand's latest products and the launch of their new catalog, focused on "Energy Matters".
The Legrand Roadshow was about innovation and connection. Over three interactive workshops, participants had the opportunity to dive into Legrand's newest offerings, presented with enthusiasm by the Legrand sales team. ALTER ensured a seamless experience, with the content of the new catalog taking center stage. We created a dynamic environment that reflected the "Energy Matters" theme and inspired everyone in attendance.
ALTER selected six unique locations to host the roadshow, each adding to the event's overall experience: the industrial charm of Transfo Zwevegem, the creative energy of ArtCube in Ghent, the versatility of 3hoog in Leuven, the modern appeal of Interescaut in Antwerp, the historic grandeur of Château de Colonster in Liège, and the warm ambiance of Le Manoir du Capitaine in Feluy. ALTER tailored each venue to align with the "Energy Matters" theme, ensuring that each stop on the roadshow was a memorable one.
The roadshow’s warm atmosphere made it not only informative but also enjoyable. Surrounded by a cozy red glow, attendees had the chance to network and reflect on the day’s insights. The event concluded with a delicious dinner, adding a relaxed touch to the experience. Thanks to the flawless technical support from our trusted partner TheaTech, every aspect—from lighting to sound—was executed to perfection, ensuring an unforgettable event.