Kuurne-Brussels-Kuurne / Concept & Realisation
Kuurne-Brussels-Kuurne – A VIP Experience on the Front Row
Kuurne-Brussels-Kuurne. Where legends are born. ALTER took on the challenge of transforming a blank canvas into an exclusive VIP experience. The result? A premium networking event where entrepreneurs could watch the race from just three meters away – all wrapped in a ‘touch of gold.’
At ALTER, it’s all about experience and connection. For the Kuurne-Brussels-Kuurne VIP tent, we created a complete concept where networking and cycling merged seamlessly. From setup to hospitality, every detail was carefully designed to provide guests with an exclusive, comfortable, and immersive experience. With a strategically placed VIP terrace, our guests were quite literally on the front row.
The concept was a golden success. The feedback was overwhelmingly positive: a unique atmosphere, flawless organization, and a setting that elevated the race experience to a whole new level. Connections were strengthened, and unforgettable moments were created. And as always, we could rely on our trusted in-house partner for lighting and sound, TheaTech, to ensure technical perfection.
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